Sendinblue vs Omnisend comparison (2026): Which Tool Wins?

Table of Contents

Executive Summary

In this detailed Sendinblue vs Omnisend comparison, we reveal which email marketing platform delivers superior value for eCommerce businesses and general marketers. Sendinblue (now Brevo) excels as an all-in-one marketing suite with SMS, CRM, and transactional emails. Omnisend dominates eCommerce automation with pre-built workflows and deep Shopify integration.

Therefore, Omnisend wins for online retailers needing cart recovery and product recommendations. However, Sendinblue takes the crown for agencies and B2B companies requiring multi-channel campaigns beyond email. Pricing favors Sendinblue for high-volume senders (~$50/month for 40,000 emails vs Omnisend’s $99/month).

Comparison Table

Feature	Sendinblue	Omnisend
Best For	Agencies, B2B, Multi-channel	eCommerce, Shopify stores
Free Plan	300 emails/day (unlimited contacts)	500 emails/month (250 contacts)
Starting Price	$25/month (20,000 emails)	$16/month (500 contacts)
SMS Marketing	Yes (integrated)	Yes (add-on cost)
Automation Workflows	Basic to advanced	Advanced eCommerce templates
CRM Included	Yes (native)	No
Landing Pages	Yes	Yes (limited)
A/B Testing	Yes (all plans)	Yes (Standard+)
Transactional Emails	Yes (SMTP relay)	No
Support	Email, chat (paid plans)	Email, chat, priority

Core Features: Sendinblue

Sendinblue positions itself as a complete marketing platform beyond email. The built-in CRM tracks customer interactions across email, SMS, and chat without third-party integrations. Marketing agencies save approximately 8-12 hours weekly by managing client campaigns in one dashboard.

Email Campaign Builder

The drag-and-drop editor offers 60+ responsive templates. Moreover, developers appreciate the HTML editor with real-time preview. Personalization tokens pull CRM data like purchase history and browsing behavior. However, template customization feels limited compared to dedicated design tools.

Automation and Workflows

Sendinblue provides visual workflow builders with conditional logic. Consequently, B2B companies create lead nurturing sequences based on engagement scores. The platform triggers emails after form submissions, website visits, or CRM status changes. Nevertheless, eCommerce-specific templates lag behind Omnisend’s pre-built options.

Multi-Channel Capabilities

SMS campaigns integrate natively with email workflows. Chat widgets capture leads directly on websites. Transactional email APIs handle order confirmations and password resets for SaaS companies. Therefore, developers reduce tech stack complexity by consolidating communication channels.

Core Features: Omnisend

Omnisend specializes exclusively in eCommerce marketing automation. Shopify store owners connect their catalog in under 5 minutes. Product recommendation blocks dynamically insert bestsellers or cart items into emails. This focus delivers conversion rates 15-20% higher than generic email tools.

eCommerce Automation Workflows

Pre-built workflows include cart abandonment, browse abandonment, and post-purchase sequences. Omnisend automatically segments customers by purchase frequency and lifetime value. Fashion retailers report recovering 8-12% of abandoned carts using these templates. However, non-eCommerce businesses find limited use cases.

Product Integration Features

The platform syncs inventory, pricing, and images from Shopify, WooCommerce, and BigCommerce. Drag-and-drop product pickers let marketers add items without coding. Dynamic discount codes generate unique coupons per recipient. Consequently, home decor stores increase average order value by $18-25 per campaign.

SMS and Push Notifications

SMS campaigns require additional credits beyond email pricing. Push notifications engage mobile app users with flash sales. Nevertheless, SMS costs add up quickly—expect $0.015-0.03 per message depending on volume. Budget-conscious startups may find this prohibitive compared to Sendinblue’s bundled pricing.

Price Comparison

Pricing structures at a glance:

Sendinblue: Free (300 emails/day), Lite $25/month (20,000 emails), Premium $65/month (includes automation), Enterprise (Contact Sales for custom volumes). SMS charged separately at $0.0157/message.
Omnisend: Free (500 emails/month, 250 contacts), Standard $16/month (500 contacts), Pro $59/month (2,500 contacts, advanced reports). SMS credits start at $0.0165/message, purchased in bundles.

Verdict on Pricing: Sendinblue wins for high-volume senders. A newsletter with 50,000 subscribers costs $65/month versus Omnisend’s $199/month. However, Omnisend’s contact-based pricing suits growing eCommerce brands better. Hidden costs emerge with SMS—both platforms charge extra. Moreover, Omnisend’s Pro plan requires annual commitment for advertised rates (monthly billing costs 20% more).

Pros & Cons

Sendinblue Pros & Cons

Pro: Built-in CRM eliminates need for HubSpot or Salesforce integrations, saving $50-200/month.
Pro: Transactional email API handles 300+ emails/second for SaaS platforms.
Pro: Free plan allows unlimited contacts, ideal for list-building phases.
Pro: Landing page builder includes A/B testing on all paid plans.
Pro: SMTP relay ensures 99.5% deliverability for order confirmations.
Con: eCommerce automation templates lack depth compared to specialized tools.
Con: Reporting dashboard feels cluttered with excessive metrics.
Con: SMS pricing not transparent—requires contacting sales for volume discounts.
Con: Mobile app lacks campaign editing capabilities.
Con: Template library smaller than Mailchimp (60 vs 120+ options).

Omnisend Pros & Cons

Pro: Pre-built eCommerce workflows deploy in 10 minutes without technical skills.
Pro: Product picker syncs real-time inventory from Shopify stores.
Pro: Advanced segmentation by purchase behavior increases repeat sales by 18-25%.
Pro: Cart abandonment emails trigger within 1 hour automatically.
Pro: Dedicated account managers for Pro plan users respond within 2 hours.
Con: Contact-based pricing escalates quickly—2,500 contacts cost $59/month.
Con: No CRM functionality requires Klaviyo or HubSpot integration.
Con: SMS credits expire after 12 months if unused.
Con: Limited utility for B2B or service-based businesses.
Con: Annual plans required for best rates—monthly billing adds 20% premium.

Frequently Asked Questions (FAQ)

1. Which tool is better for small businesses?
Sendinblue wins for small businesses with diverse needs (B2B, services, agencies). Its free plan supports unlimited contacts and includes CRM. Omnisend suits small eCommerce stores exclusively, particularly Shopify users needing cart recovery.

2. Does Sendinblue offer better integration than Omnisend?
No. Omnisend provides deeper eCommerce platform integrations (Shopify, WooCommerce, BigCommerce) with automatic product syncing. However, Sendinblue connects with 150+ apps via Zapier and offers native WordPress plugins. Therefore, Sendinblue wins for general integrations, Omnisend for eCommerce-specific connections.

3. Is there a free version available?
Yes, both offer free plans. Sendinblue allows 300 emails daily with unlimited contacts. Omnisend provides 500 emails monthly for up to 250 contacts. Consequently, Sendinblue’s free tier serves growing lists better, while Omnisend’s suits testing eCommerce features.

Final Verdict: Winner Revealed

Omnisend wins for eCommerce businesses and Shopify store owners needing specialized automation. Its product recommendation engine and cart recovery workflows deliver measurable ROI—fashion retailers report $4-7 revenue per email sent. Sendinblue dominates for marketing agencies, B2B companies, and SaaS platforms requiring multi-channel campaigns with CRM integration. The transactional email API alone saves developers 15+ hours monthly versus managing separate services. Check more reviews at CloudKitly.