Asana Pricing 2025: Hidden Costs & Is “Starter” Worth $10.99?
Looking to understand Asana pricing in 2025? It can be confusing because Asana recently renamed their plans and changed some limits. The old “Premium” is now Starter, and “Business” is now Advanced.
This ultimate guide breaks down exactly what you get for your money and whether the upgrade is worth it for your team.
⚠️ Important 2025 Changes
- Free Plan Limit: The free “Personal” plan is strictly limited to 10 users (previously 15).
- New Names: “Premium” → Starter | “Business” → Advanced.
- Automation Caps: Starter is limited to 250 automations/month. Advanced gets 25,000.
Pricing Tiers Table (2025 Updated)
| Feature | Personal (Free) | Starter | Advanced | Enterprise |
|---|---|---|---|---|
| Price (Annual) | $0 | $10.99 /user/mo | $24.99 /user/mo | Custom |
| Price (Monthly) | $0 | $13.49 /user/mo | $30.49 /user/mo | Custom |
| User Limit | Max 10 users | 500 users | Unlimited | Unlimited |
| Key Views | List, Board, Calendar | + Timeline (Gantt) | + Portfolios & Workload | All Views |
| Automation | None | 250 actions/mo | 25,000 actions/mo | Unlimited |
| AI Features | Basic | Standard | Advanced (AI Studio) | Full Suite |
Detailed Breakdown: Is It Worth It?
1. Personal (Free) – Best for Freelancers
The free plan is surprisingly robust but has a hard ceiling.
- Good: Unlimited tasks, projects, and storage (100MB per file).
- Bad: No Timeline view (Gantt charts), no Custom Fields, and hard stop at 10 people.
- Verdict: Perfect for solopreneurs or tiny startups just needing a to-do list.
2. Starter ($10.99) – Best for Small Teams
This is the “Standard” plan for most companies.
- The Upgrade: You get Timeline View (essential for project planning) and Custom Fields (to track status, priority, cost).
- The Catch: The automation limit (250/month) is low. If you have 5 people and a few rules, you will hit this cap quickly.
3. Advanced ($24.99) – Best for Managers
Formerly known as “Business”, this plan is designed for those who manage people, not just tasks.
- The Upgrade: Portfolios allow you to see the status of 20 projects at a glance. Workload lets you see if Sarah is overworked while Mike is free.
- The Value: The jump to 25,000 automations is massive. If you want heavy workflow automation, you need this plan.
Frequently Asked Questions
Q: Does Asana offer nonprofit discounts?
A: Yes! Eligible nonprofits can get a massive 50% discount on Starter or Advanced plans. You must apply through Asana’s nonprofit program (TechSoup/Goodstack) to verify your 501(c)(3) status.
Q: Can I pay for just one user on the Starter plan?
A: No. Asana has a “seat minimum” for paid plans. Even if you are a solo user, you often have to buy a minimum block (usually 2 seats), meaning the minimum real cost is ~$22/month.
Q: What happens if I hit the 10-user limit on Free?
A: You cannot add the 11th person. You must upgrade the entire team to Starter. You cannot have 10 free users and 1 paid user; all 11 must be paid.
