ActiveCampaign Pricing: A Complete Breakdown for 2025

ActiveCampaign pricing starts at $15 per month, offering businesses of all sizes access to powerful email marketing and automation tools. Let’s dive into a detailed analysis of their pricing structure and help you choose the right plan for your needs.

Core Pricing Tiers

Lite Plan

• Starting at $15/month (billed annually)
• Ideal for small businesses and solopreneurs
• Includes:
• Email marketing
• Basic automation
• Up to 3 users
• Marketing support

Plus Plan

• Starting at $49/month (billed annually)
• Perfect for growing businesses
• Additional features:
• CRM with sales automation
• Landing page builder
• Custom user permissions
• Facebook Custom Audiences

Professional Plan

• Starting at $149/month (billed annually)
• Designed for established businesses
• Enhanced features:
• Machine learning capabilities
• Predictive sending
• Website personalization
• Split automation testing

Enterprise Plan

• Custom pricing
• Built for large organizations
• Premium features:
• Custom reporting
• Dedicated account rep
• Free design services
• Custom mail server domain

Scaling Factors

• Contact list size
• Payment frequency (monthly vs. annual)
• Additional users
• Add-on features

Cost-Saving Tips

1. Choose annual billing for 20-30% savings
2. Start with a smaller plan and upgrade as needed
3. Regular feature audits to ensure plan alignment
4. Take advantage of non-profit discounts if applicable

ROI Considerations

• Average email marketing ROI: $42 per $1 spent
• Automation time savings: 10-20 hours per month
• Customer data value: Enhanced targeting and personalization
• Integration benefits: Streamlined workflow across tools

Frequently Asked Questions

What is the minimum cost to start using ActiveCampaign?

The minimum cost to start using ActiveCampaign is $15 per month with the Lite plan when billed annually. This includes basic email marketing features and automation capabilities for up to 500 contacts.

Does ActiveCampaign offer a free trial?

Yes, ActiveCampaign offers a 14-day free trial on all plans. During this period, you can access all features of your chosen plan without any commitment to purchase.

How does contact list size affect pricing?

ActiveCampaign’s pricing scales based on your contact list size. As your list grows, the monthly cost increases accordingly. For example, the Lite plan starts at $15/month for 500 contacts but increases to $69/month for 5,000 contacts.