Unlock Activecampaign Pricing: Complete Cost Breakdown for November 2025
Activecampaign Pricing: Complete Cost Breakdown and Analysis
Pricing Summary
Activecampaign offers scalable pricing starting at $15/month for basic email marketing features. Plans increase based on contact list size and feature requirements, with four main tiers: Lite, Plus, Professional, and Enterprise. All plans include email marketing, marketing automation, and customer support.
Pricing Tiers Table
| Plan | Monthly Price* | Key Features | Best For |
|---|---|---|---|
| Lite | $15/month | – Email marketing – Marketing automation – Unlimited sending |
Small businesses starting with email marketing |
| Plus | $70/month | – CRM with sales automation – Landing pages – Facebook Custom Audiences |
Growing businesses needing sales tools |
| Professional | $159/month | – Machine learning – Split automation – Website personalization |
Marketing teams requiring advanced features |
| Enterprise | Custom | – Custom reporting – Custom mailserver domain – Dedicated support |
Large organizations needing enterprise features |
*Prices based on 500 contacts. Pricing scales with contact list size.
Is It Worth It?
Value Analysis
Activecampaign provides excellent value for businesses seeking comprehensive marketing automation:
- Cost-Effective Entry Point
- $15/month starting price is competitive
- Scalable pricing based on actual usage
-
No long-term contracts required
-
Feature-Rich Platform
- Advanced automation capabilities
- CRM integration
-
Marketing analytics
-
ROI Potential
- Automated marketing workflows save time
- Personalization increases conversion rates
- Integration capabilities reduce tech stack costs
Recommendations
- Small Businesses: Start with Lite plan to test features
- Mid-Size Companies: Plus plan offers best value-to-feature ratio
- Large Organizations: Professional/Enterprise plans provide necessary scalability
Frequently Asked Questions
Q: How does Activecampaign’s pricing compare to competitors?
A: Activecampaign’s pricing is competitive, starting at $15/month, which is lower than many competitors like Mailchimp ($17/month) or Constant Contact ($20/month) for similar features.
Q: Can I upgrade or downgrade my plan at any time?
A: Yes, Activecampaign allows flexible plan changes. You can upgrade or downgrade your subscription at any time, with pricing adjustments taking effect in your next billing cycle.
Q: Are there any hidden costs with Activecampaign?
A: While the base pricing is transparent, costs increase with contact list size. Additional features like SMS marketing or advanced reporting may require higher-tier plans or add-on purchases.
