Make (formerly Integromat) pricing Guide (2026): Plans, Costs & Value
Executive Summary: Make (formerly Integromat) pricing
Understanding Make (formerly Integromat) pricing structure is crucial for businesses evaluating automation tools. Make operates on an operations-based model rather than traditional per-user pricing, which can significantly impact costs.
Compared to competitors like Zapier, Make offers better value for complex workflows. However, predicting monthly costs requires careful operation tracking. Prices start free but scale quickly with usage.
Plan Overview
| Plan | Monthly Price | Operations | Best For |
|---|---|---|---|
| Free | $0 | 1,000/month | Testing & personal projects |
| Core | $9 | 10,000/month | Small businesses |
| Pro | $16 | 10,000/month | Growing teams |
| Teams | $29 | 10,000/month | Collaborative environments |
| Enterprise | Contact Sales | Custom | Large organizations |
Free Plan Details
Make provides a generous free tier with 1,000 operations monthly. This includes access to all integrations and basic scenario building. However, scenarios run every 15 minutes maximum, limiting real-time automation.
Additionally, the free plan restricts you to two active scenarios simultaneously. Data retention lasts only 7 days. Consequently, this tier suits experimentation rather than production workflows.
Paid Plans Deep Dive
Core Plan ($9/month)
The Core plan delivers 10,000 operations monthly with scenarios running every 5 minutes. Key features include:
- Unlimited active scenarios
- 30-day execution history
- Basic priority support
- Full app integration access
This plan strictly targets solopreneurs and small businesses with predictable, moderate automation needs. Operations beyond the limit cost $1 per 1,000 additional operations.
Pro Plan ($16/month)
Pro maintains the same 10,000 operations baseline but adds critical features for professionals:
- Scenarios execute every 1 minute
- 60-day execution history
- Priority email support
- Full-text execution log search
- Custom variables and data stores
Consequently, this tier benefits freelancers and consultants managing client workflows. The faster execution interval enables near-real-time automation.
Teams Plan ($29/month)
Teams unlocks collaboration features essential for growing organizations:
- Team member management and permissions
- Shared scenarios and templates
- Organization-level variables
- Advanced admin controls
- Priority support with faster response
Additionally, this plan includes the same 10,000 operations. However, teams typically require operation add-ons costing $9 per 10,000 operations monthly.
Enterprise / Custom
Enterprise pricing requires contacting Make sales directly. Industry standards suggest starting prices around $500-1,000 monthly.
Cost drivers include dedicated infrastructure, custom SLAs, advanced security requirements, and SSO integration. Furthermore, premium support packages and custom connector development increase expenses significantly.
Organizations needing compliance certifications (SOC 2, HIPAA) face additional implementation costs. Expect $2,000-5,000 in setup fees for enterprise deployments.
Is it worth the money?
Make (formerly Integromat) pricing delivers exceptional value for complex automation compared to competitors. A workflow requiring 50 steps costs one operation, while Zapier charges per task.
However, operation counting confuses newcomers. A single scenario triggering 100 times daily consumes 3,000 operations monthly. Consequently, monitoring usage prevents surprise bills.
Value Verdict
ROI becomes positive when automating 10+ hours monthly of manual work. At $16/month for Pro, breaking even requires saving just 20 minutes weekly at a $50/hour labor rate.
Nevertheless, hidden costs emerge from development time. Building complex scenarios demands technical expertise or consulting fees ranging $75-150 hourly. Additionally, maintaining scenarios requires ongoing attention as APIs change.
Overall, Make provides superior value for technical users handling sophisticated workflows. Non-technical teams may find simpler tools more cost-effective despite higher per-task pricing.
Frequently Asked Questions (FAQ)
1. Does Make (formerly Integromat) offer a free trial?
Yes, the free plan functions as an unlimited trial. Additionally, paid plans offer 30-day money-back guarantees for annual subscriptions.
2. Are there any hidden setup fees?
No setup fees exist for standard plans. However, Enterprise implementations typically include $2,000-5,000 onboarding costs for custom integrations and training.
3. Can I cancel my subscription anytime?
Yes, monthly subscriptions cancel anytime without penalties. Annual plans require commitment but offer 20% discounts compared to monthly billing.
4. What happens if I exceed my operation limit?
Scenarios pause automatically when limits are reached. Consequently, you must purchase operation add-ons or upgrade plans to resume automation.
5. How does Make (formerly Integromat) pricing compare to Zapier?
Make typically costs 40-60% less for complex workflows. However, Zapier’s task-based pricing may suit simple, high-volume automations better.
Conclusion
Make (formerly Integromat) pricing offers transparent, scalable options for automation needs. The operations-based model rewards efficient scenario design, making it ideal for technical teams.
Start with the free plan to understand operation consumption patterns. Subsequently, upgrade to Core or Pro based on actual usage data rather than estimates.
For comprehensive automation tool comparisons and implementation guides, read more at CloudKitly.
