Postscript vs Attentive comparison (2025): Which Tool Wins?

Table of Contents

Executive Summary

In this detailed Postscript vs Attentive comparison, we reveal critical differences between two leading SMS marketing platforms. Both tools dominate the e-commerce messaging space, yet they serve distinctly different audiences.

Postscript wins for small to mid-sized Shopify stores needing affordable, straightforward SMS campaigns. Attentive dominates for enterprise brands requiring advanced AI-driven personalization and multi-channel orchestration. Therefore, your choice hinges on business size and technical complexity needs.

Comparison Table

Feature	Postscript	Attentive
Best For	Small-medium Shopify stores	Enterprise e-commerce brands
Starting Price	$100/month	Contact Sales (typically $3,000+/month)
SMS Automation	Standard flows (cart, browse, welcome)	Advanced AI-powered journeys
Integrations	Shopify-native, 50+ apps	200+ platforms, custom APIs
Compliance Tools	Basic TCPA compliance	Enterprise-grade legal support
Analytics	Standard reporting dashboard	Predictive analytics, attribution modeling
Support	Email, chat (business hours)	Dedicated account manager

Core Features: Postscript

Postscript specializes in Shopify-first SMS marketing with zero-code automation. The platform launches in under 30 minutes for most merchants.

Automation Capabilities

Postscript offers pre-built flows for abandoned carts, product launches, and post-purchase sequences. Merchants report recovering ~15-20% of abandoned carts through automated SMS nudges. However, customization options remain limited compared to enterprise solutions.

The visual flow builder uses drag-and-drop logic for basic segmentation. Consequently, non-technical store owners create campaigns without developer assistance. Moreover, A/B testing functionality helps optimize message timing and copy variations.

List Growth Tools

Pop-up forms and keyword-based opt-ins drive subscriber acquisition. The platform includes compliance checkboxes that automatically adjust to state-specific regulations. Additionally, Postscript’s two-tap checkout integration captures phone numbers during purchase without friction.

Shopify Integration Depth

Native Shopify integration syncs customer data, order history, and product catalogs in real-time. Therefore, segmentation by purchase behavior happens automatically. The platform also connects with Klaviyo, Gorgias, and Recharge for coordinated marketing.

Core Features: Attentive

Attentive targets high-volume retailers needing sophisticated multi-channel campaigns. The platform processes over 1 billion messages monthly for brands like Coach and Urban Outfitters.

AI-Powered Personalization

Attentive’s proprietary AI engine predicts optimal send times for individual subscribers. Machine learning analyzes browsing patterns, purchase frequency, and engagement history to customize message content. Consequently, enterprise clients report 30-40% higher conversion rates versus generic broadcasts.

Dynamic product recommendations pull from real-time inventory data. Moreover, the system automatically suppresses messages to customers who recently purchased, preventing message fatigue.

Compliance and Deliverability

Enterprise-grade compliance tools include automatic TCPA consent logging and state-specific opt-in workflows. Legal teams access audit trails for every subscriber interaction. Additionally, Attentive maintains direct carrier relationships, achieving 98%+ delivery rates.

Multi-Channel Orchestration

Beyond SMS, Attentive coordinates email, MMS, and push notifications through unified journeys. The platform prevents channel overlap—if a customer opens an email, it suppresses the follow-up SMS. Therefore, brands avoid annoying subscribers with duplicate messages across channels.

Advanced Analytics Suite

Attribution modeling tracks SMS influence across the entire customer journey. The dashboard shows incremental revenue beyond last-click attribution. Moreover, predictive analytics forecast subscriber lifetime value and churn risk, enabling proactive retention campaigns.

Price Comparison

Pricing structures at a glance:

Postscript: Starts at $100/month for up to 1,000 subscribers. Scales to $500/month for 10,000 subscribers. Message costs run $0.015-$0.03 per SMS depending on volume. No setup fees or annual contracts required.
Attentive: Contact Sales (minimum typically $3,000/month for enterprise plans). Pricing includes platform fees plus per-message costs. Requires annual contracts with 6-12 month commitments. Implementation fees range $5,000-$25,000 depending on customization needs.

Verdict on Pricing: Postscript offers transparent, accessible pricing for growing brands. Attentive’s cost structure makes sense only for businesses sending 500,000+ messages monthly. However, Attentive clients often see 25-35X ROI, justifying the premium for high-volume senders.

Pros & Cons

Postscript Pros & Cons

Pro: Shopify-native setup completes in under 30 minutes without technical expertise.
Pro: Transparent pricing starts at $100/month with no hidden fees or contracts.
Pro: Pre-built automation flows for cart recovery save ~10 hours weekly versus manual campaigns.
Pro: Two-tap checkout integration captures subscribers without disrupting purchase flow.
Pro: Responsive support team answers questions within 2-4 hours during business days.
Con: Limited customization for complex segmentation rules beyond basic purchase behavior.
Con: No dedicated account manager—support relies on email and chat only.
Con: Analytics lack predictive modeling or multi-touch attribution capabilities.
Con: MMS and email coordination require separate tools like Klaviyo.
Con: International SMS support covers only 15 countries versus Attentive’s 50+.

Attentive Pros & Cons

Pro: AI-powered send-time optimization increases conversion rates by 30-40% versus static scheduling.
Pro: Dedicated account managers provide strategic guidance and quarterly business reviews.
Pro: Multi-channel orchestration prevents message overlap across SMS, email, and push notifications.
Pro: Enterprise compliance tools include automatic TCPA logging and legal audit trails.
Pro: Direct carrier relationships achieve 98%+ delivery rates even during high-volume sends.
Con: Minimum $3,000/month pricing excludes small businesses and startups entirely.
Con: Implementation requires 4-8 weeks with dedicated developer resources for custom integrations.
Con: Annual contracts lock brands into 12-month commitments regardless of performance.
Con: Platform complexity demands dedicated marketing operations staff to manage campaigns.
Con: Setup fees ($5,000-$25,000) create significant upfront investment barriers.

Frequently Asked Questions (FAQ)

1. Which tool is better for small businesses?
Postscript wins decisively for small businesses. The $100/month entry point and zero-code setup make it accessible for stores with limited budgets. Moreover, Shopify-native integration requires no developer assistance, saving thousands in implementation costs.

2. Does Postscript offer better integration than Attentive?
No. Attentive supports 200+ integrations including Salesforce, Adobe Commerce, and custom APIs. Postscript focuses primarily on Shopify and 50+ e-commerce apps. Therefore, enterprise brands needing complex tech stacks choose Attentive for flexibility.

3. Is there a free version available?
Neither platform offers a free tier. Postscript provides a 30-day trial with 100 free messages. Attentive occasionally offers pilot programs for qualified enterprise prospects, but pricing remains contact-only with no public trial.

Final Verdict: Winner Revealed

Postscript wins for Shopify stores under $5 million annual revenue needing affordable, straightforward SMS marketing. The platform saves 10+ hours weekly through automated flows while maintaining transparent pricing. Consequently, growing brands achieve 20-30X ROI without enterprise complexity.

Attentive dominates for retailers exceeding $10 million revenue who send 500,000+ messages monthly. Advanced AI personalization and multi-channel orchestration justify the premium cost through 35%+ higher conversion rates. Therefore, enterprise brands requiring sophisticated attribution and compliance choose Attentive despite higher investment.

This Postscript vs Attentive comparison reveals no universal winner—your business size and technical needs determine the right choice. Check more reviews at CloudKitly.