Klaviyo pricing Guide (2026): Plans, Costs & Value
Executive Summary: Klaviyo pricing
Understanding Klaviyo pricing structure is crucial before committing to this email marketing platform. Klaviyo uses contact-based pricing that scales with your subscriber list size. Additionally, costs increase based on monthly email sends and SMS credits.
Compared to competitors like Mailchimp or Omnisend, Klaviyo sits in the premium tier. However, its advanced segmentation and e-commerce integrations justify higher costs for serious online retailers. Consequently, small businesses may find better value elsewhere, while growing brands benefit significantly.
Plan Overview
| Plan | Starting Price | Contact Limit | Best For |
|---|---|---|---|
| Free | $0 | Up to 250 contacts | Startups testing features |
| $20/month | 251-500 contacts | Small e-commerce stores | |
| Email & SMS | $35/month | 251-500 contacts | Omnichannel marketers |
| Enterprise | Contact Sales | Custom | Large brands (10,000+ contacts) |
Free Plan Details
Klaviyo offers a free tier for up to 250 contacts and 500 monthly email sends. Additionally, you get access to email templates, basic segmentation, and reporting dashboards. However, SMS functionality is excluded, and branding remains on emails.
The free plan includes integrations with Shopify, WooCommerce, and BigCommerce. Consequently, it’s ideal for testing workflows before scaling. Support is limited to email-only assistance with slower response times.
Paid Plans Deep Dive
Email Plan ($20-$1,700/month)
Pricing scales based on contact count. For 500 contacts, expect $20 monthly. However, 10,000 contacts cost approximately $150/month, while 50,000 contacts reach $700/month.
Key features include:
- Unlimited email sends
- A/B testing and predictive analytics
- Advanced segmentation with 300+ data points
- Email and chat support
- Pre-built automation flows
This plan suits e-commerce businesses prioritizing email marketing. Additionally, it works for brands with consistent subscriber growth patterns.
Email & SMS Plan ($35-$1,840/month)
Starting at $35 for 500 contacts, this includes everything in the Email plan. Additionally, you receive 1,250 SMS/MMS credits monthly. Consequently, additional credits cost $0.0125 per SMS domestically.
Added benefits:
- Two-way SMS conversations
- SMS compliance tools (TCPA, GDPR)
- Click-to-text forms
- Combined email/SMS automations
This plan is strictly for brands leveraging multi-channel campaigns. However, SMS costs accumulate quickly with high-volume sending.
Enterprise / Custom
Enterprise pricing typically starts around $2,000/month for 100,000+ contacts. However, exact costs depend on contact volume, send frequency, and custom requirements.
Cost drivers include:
- Dedicated account management and priority support
- Custom integrations and API access limits
- Service Level Agreements (SLAs) with uptime guarantees
- Advanced security features and SSO implementation
- Onboarding and migration services ($3,000-$10,000 estimated)
Consequently, enterprise clients should budget 15-20% above quoted prices for implementation costs. Additionally, annual contracts often provide 10-15% discounts compared to monthly billing.
Is it worth the money?
Klaviyo’s value proposition centers on revenue attribution and advanced personalization. Industry benchmarks show e-commerce brands generate $38-$42 per dollar spent on email marketing. However, Klaviyo pricing requires higher list engagement to justify costs.
For a 5,000-contact list ($60/month), you need approximately $1,800 monthly revenue from email campaigns to achieve 30x ROI. Additionally, brands using both email and SMS typically see 25-35% higher customer lifetime value.
Value Verdict
Klaviyo delivers exceptional ROI for established e-commerce brands with engaged lists. Consequently, businesses averaging $50,000+ monthly revenue find the investment worthwhile. However, startups under $20,000 monthly revenue should consider lower-cost alternatives initially.
The platform’s predictive analytics and Shopify integration create significant competitive advantages. Additionally, abandoned cart recovery alone often covers monthly subscription costs for online retailers.
Frequently Asked Questions (FAQ)
1. Does Klaviyo offer a free trial?
Yes, the free plan functions as an unlimited trial with 250 contacts. Additionally, paid plans include 60-day money-back guarantees for annual subscriptions.
2. Are there any hidden setup fees?
No setup fees exist for self-service plans. However, enterprise migrations may incur $3,000-$10,000 in professional services. Additionally, premium templates and custom integrations cost extra.
3. Can I cancel my subscription anytime?
Yes, monthly plans allow cancellation without penalties. However, annual contracts require full payment upfront with prorated refunds unavailable after 60 days.
4. How does contact counting work?
Klaviyo counts active profiles, including email subscribers and SMS contacts. Consequently, suppressed or unengaged contacts don’t count toward limits after 6 months of inactivity.
5. What happens if I exceed my contact limit?
Your account automatically upgrades to the next tier. Additionally, you receive email notifications before billing changes occur.
Conclusion
Klaviyo pricing reflects its position as a premium e-commerce marketing platform. While costs exceed basic email services, the ROI potential justifies investment for growing online retailers. Additionally, the free tier provides adequate testing ground before committing financially.
Evaluate your current email revenue and list engagement before upgrading. Consequently, brands with strong fundamentals will maximize Klaviyo’s advanced features. For more SaaS pricing breakdowns and comparisons, read more at CloudKitly. Visit Klaviyo’s official site for current pricing details.
